Yahoo - Microsoft? Yahoo - AOL? or Yahoo - Google?

The battle of the internet giants are getting into the peak these days. These has all started because of the unsolicited offer of Microsoft Network to acquire one of the leading search engines, Yahoo, Inc.

Yesterday it was on the news that a possible deal America Online of Time Warner Inc. is a bout to close in. This could be a big threat to the offer of Microsoft to Yahoo. Microsoft still takes its stand to its $44.6 billion dollar offer to Yahoo while the latter believes that it undervalues the worth of Yahoo shares. It has also been reported that Yahoo is about to do a test run of Google's Adsense for search but the result would not affect the Yahoo-AOL deal. After years of battling Google in online advertising, Yahoo decided to take such test if it would benefit both internet giants. The test would not exceed 3% of the Yahoo search queries. It is said to be that about 90% of online advertising is the share that Yahoo and Google would get given the possibility of a partnership between the two companies.

The battle is just starting to be interesting. What will be Microsoft's move? Will there be a merger between these internet giants? Will it be a Yahoo - Microsoft? Yahoo - Google? Or Yahoo - AOL?

I believe that a merger of this four would definitely be a powerhouse and a monopoly indeed on the web. New search engines would definitely have a hard time competing with them if such mergers would take place.

Sources:

The Wall Street Journal

The Philippine Daily Inquirer

Yahoo, Microsoft Merger

I have been watching closely the merger being talked about by two of the giant dot coms on the web, Yahoo and Microsoft. Of course every blogger knows these two search engines because these are the players next to Google and bloggers knows the importance of being ranked in this popular search engines. The fact is, these three are the most important of the search enginese we can find on the web.

Yahoo rejected the $44.6 billion dollar offer of Microsoft which is said to be equal to $29 dollars per share of stock, because the Yahoo board believes that the price is not of the best interest to Yahoo and its shareholders. Microsoft applied pressure to Yahoo by expressing that they would directly address the matter to the shareholders and not to the Yahoo board.

I think that the merger is possible if the two camps would come up with an agreement that is both beneficial to the parties involved. I may not be so good when it comes to this mergers but in my point of view, the merger would be good for both companies for they can create a much better competition to the search engine giant Google, Inc. which is way ahead of the two companies involved.

Even with the slump in the Yahoo's operations, it has always been on the move to innovate and create ways to compete with Google. One of the recent announcements made by Yahoo is the inclusion of video storage and streaming to Yahoo's Flickr to keep up with Google's YouTube. Let's just wait and see how Flickr would do against the established YouTube which has been the pillar for video streaming.

There are lots of new things coming up on the web and we just have to wait and see what is in store for all of us.